Rise & Reign
Peptide-powered lash growth. No prostaglandins. No compromise.
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The Boru difference
Prostaglandin-Free
None of the prostaglandin analogs linked to irritation, redness, and eyelid darkening in other serums. A cleaner profile you can stand behind.
Peptide-Powered
A targeted peptide and botanical complex chosen to support the look of longer, fuller, healthier lashes — the science, minus the compromise.
Professional-Grade
Formulated for the treatment room first and trusted by licensed estheticians — made in the USA to current cosmetic safety standards.
Sea and crown
Our name reaches back a thousand years — to Ó Muirthile, “the rising tide,” and to the Dál gCais of Brian Boru, High King of Ireland. Sea and crown. Growth and strength. A heritage carried into one promise: real results, nothing risky.