Boru Pro — For Professionals
Boru Pro
Built for the treatment room first. Boru launches through licensed estheticians and lash professionals — the people whose clients ask, every day, for lashes that look longer and fuller without the irritation that comes with prostaglandin serums. Boru is prostaglandin-free, peptide-powered, and designed to be something you can confidently put your name behind.
Why carry Boru
- A cleaner story to sell. Prostaglandin-free means fewer of the sensitivity conversations that lead to returns and hesitation.
- Professional margins. Backbar and wholesale pricing built for resale and in-treatment use.
- Marketing that does the work for you. Client-ready education, before/after assets, and social content — plus editorial reach through the professional beauty press.
- Founding-pro advantage. Early accounts get first inventory, launch pricing, and a say in what we build next.
What’s coming for pro accounts
- Backbar & wholesale tiers with volume pricing
- Sample and tester packs for your clients
- A “Boru Pro” account with reorder and support
- Point-of-sale and social marketing kit
Become a founding pro
We’re building the founding-pro list now, ahead of our 2027 launch. Add your name and we’ll reach out with pro pricing and early access as soon as it opens.
Apply to be a Boru Pro → | Join the launch list →
Boru is sold to licensed beauty professionals. Proof of license may be required to activate a pro account.